Despite the rising popularity of such communication channels as texting, social media and even video conferencing, email continues to be an important and effective way to reach other people, especially prospective customers for the products and services your Internet marketing business promotes.
But the format of emails requires you to work a little harder to gain somebody’s trust. It’s very easy for your prospects to either delete your email without opening it or ignore it altogether.
Today we are going to look at some techniques you can use within the body of your promotional emails to make them connect better with your customers so that it’s easier to get them to follow your call to action, whatever it may be.
Body of the Email
The body of your promotional emails needs to be as concise and to the point as possible. Remember, the average person gets dozens of emails in their inbox every day. If they open yours at all, they will probably junk it if it is packed with dense copy and long, drawn out sentences.
Most people scan – rather than read – emails. So you want to use short sentences or even brief phrases or bullet points whenever possible. This makes it easier for your reader to capture the essence of your message as quickly as possible.
Using Attachments and Links
The biggest selling point of email over most other communication methods – such as texting or instant messaging – is its ability to attach documents such as Word files, audio files, videos, slideshows and others.
These can be attached to the email using the “Attach Files” function. When the recipient gets the email, attachments will be listed both under the header and beneath the text copy when the email is opened by your reader. Clicking on either will open the attachment on a separate screen.
Including Links within Email Content
Within the body of your email, you also can include links to web pages, addresses and other locations.
When the reader clicks on these links, they bring the reader to your intended destination.
A word of warning: It’s very important to double check to make sure your attachments and links work properly. Test them before sending out your emails to make sure they work. There is no faster way to lose a prospective customer than to forget an attachment or include a broken link.
Emoticons and Their uses
Emoticons are those little smiley faces that can be inserted into the body of your email. Examples include , , and :D.
Depending on your intended audience, emoticons can be either light-hearted and entertaining or unprofessional and distracting.
When you talk to somebody face-to-face, you can use gestures and body language to provide non-verbal meanings. Sometimes emoticons can be helpful substitutes for these non-verbal cues.
Should You Use Emoticons?
A good rule of thumb is to avoid be cautions when using emoticons in business communications. In some cases, they can distract your reader from your central message.
Plus, they and can strain the operating system of older computers, causing them to run slower and potentially causing ill feelings towards the email’s sender.
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