Getting the name of your business out there so that it becomes familiar to people is one of the greatest struggles a small business owner faces. Of course, one of the best ways to get your name out there is to devise strategies for other people to get your name out there for you. And running contests is the best way to get others to start spreading the word!
When you run a contest, it becomes a lot like you are delegating the task of advertising to others, especially when you are able to structure a contest in such a way that people are encouraged to participate and are encouraged to spread the word about the contest as well. But before you can actually structure a contest that will entice people and encourage them to spread the word, you need to understand exactly what entices people and encourages them to spread the word!
When it comes to getting people to participate in a contest and to spread the word about it, the biggest thing is offering the winner of the contest something that people will actually want! You cannot have something as simple as “a free pizza” if you run a pizza parlor. The bigger the prize, the greater the lengths people will go to in order to try to win it, which means you need to branch out a bit. Rather than thinking about it as “money out of your pocket,” you should think of it as “advertising money.”
You also need to enable people to participate in the contest easily; make sure that the contest is structured in such a way that participation is easy. And if participation is easy, it also has to be easy in such a way that the word about the contest is automatically spread when someone participates!
If you remain small minded about your small business, you will prevent yourself from growing, and will therefore put yourself in danger of disappearing. Instead, you should begin to branch out there with your ideas as much as you can; one of the best ways to do this is to run contests that allow others to spread the word for you!