FOUR KEY AFFILIATE MARKETING PRINCIPLES

Affiliate site marketing is a growing business, but this popularity has made it tougher to get into. The following four principles will help you succeed instead of fail as you dive into the field of affiliate marketing.

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Do your research to discover what the best converting offers are. Ask your affiliate marketing manager to advise you on which offers are converting best, and be willing to pay for an offer that truly pays out. If you’re a newbie affiliate marketer, you definitely don’t want to take on the gigantic task of trying to drive traffic to an offer that isn’t going to convert.

Choose a niche that isn’t already overly saturated. This may mean promoting obscure offers that may not appeal to you personally, but the key is to promote offers that both convert well and are not flooded with other affiliate marketers like yourself. You may end up with some oddball topic, and you may take a while to research it and promote it, but you’ll reap the rewards when it starts converting for you.

Recognize how important it is to get in good with your affiliate site manager. Be willing to accept low-payout offers, and put the time into promoting them, even if the pay-out is not garnering you much per hour, and then seek approval for higher paying offers. Create top notch affiliate sites that your manager will be proud of. Employ a professional copywriter if your writing is anything but excellent, even if it costs a lot; a grammatically incorrect site with poor writing won’t convert any offers, because your visitors will think you are promoting junk. Respond promptly to all communication from your affiliate manager, and always communicate with respect and gratitude.

Follow the search engine rules. You don’t want Google to shut your site down because you bent the rules. Don’t think you can throw together a lame one-page site full of promotional junk and get approved by search engines. Invest in at least ten pages of content, all legitimate stuff that discusses the topics related to the offers you want to promote. Provide a contact page and yet another page that points to established sites that rank well to help your page look legit.

AffilIate marketing isn’t easy, but you’ll get your piece of the pie if you stick to it.

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