You probably realize that – when it comes to promoting your business – one of the best promotional tools is the internet. But while this seems like a simple assertion on the surface, the internet is a broad thing, and it can be difficult to know which aspects of it to use! While such areas as Twitter, facebook, and YouTube seem like no-brainers, there are a few online destinations that are not so cut-and-dry. One of these places is Tumblr – which is an extremely popular blogsite, but which is nevertheless one that people talk about less frequently than they talk about the others. And so, any business looking to branch out into new advertising areas must naturally ask, “Is Tumblr a good place for me to get involved?”
To answer this question, you have to look at two different things: firstly, you have to look at what you sell; secondly, you have to determine how flexible your marketing approach is.
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Tumbler – more than any other social media platform – is known for being largely “non-corporate,” as its users tend to fall outside the mainstream. So even though Tumblr has a vast number of users, it might not be the best place for you if your product is considered “corporate.” On the other hand – if your product is considered to be “non-corporate” – Tumblr can certainly be a great place for you to get involved! Or – to take things even one step further – you can do great on Tumbler even if you are “corporate,” as long as you can give your product or service a “non-corporate” feel. And of course, this is where that second consideration – how flexible you can be with your marketing approach – comes into play.
Of course, anyone in the world of business knows that “profit” is at the bottom line of any service or product a company offers or sells. But if you can give your company a non-corporate feel – marketing yourself using outside-the-box techniques – you will definitely be able to use Tumbler to your advantage!
As many businesses have still not figured out how to use Tumblr effectively, you can find that you are getting a big head start over your competitors if you establish a presence on Tumblr before the get a chance to!